Yusuf ODUKOYA is a research-driven designer and brand consultant who has demonstrated a lot of mental strength, resilience, and a burning enthusiasm for digital technologies.

Asides being an ardent lover of graphic design, he writes code. He has created functional web solutions and deployed process automations for both small and medium-scale businesses from different parts of the world.

He started his professional career as a freelance Brand Identity Designer, but he's had stints at a branding agency (Ellae Branding Agency, Lekki) and a tech start-up (CashToken Africa, Victoria Island) as a full-time designer.

He also worked in Sygnite Energy, Lekki, Lagos, between 2019 & 2020 as a contract designer, where he was responsible for the re-structuring of their brand identity, creating official editorials, and social media templates.

While at Ellae, he also worked as a design instructor for the training (EllaTraining) arm of the company.

He became the Head, Digital Communications after a period of seven months with CashToken Africa. Sadly, he retired in December, 2020, on the ninth month, in order to found his own start up, Branditechture, which was formerly called Schwartz Bacher Systems

Yusuf holds a Bachelors degree focused in Parasitology from the prestigious University of Lagos.

Since beginning his journey in 2007, he has acquired various concepts in both creative design and web development, some of which have become a part of his philosophy as a professional Creative Designer.

Yusuf is also a writer. He is the chief editor at Branditechture blog, where he writes about everything design, marketing and brand strategy.

Yusuf enjoys working with brands. He is the Founder and Product Design Head at Branditechture Design & Branding Agency. He is also the owner of Learn With Yusuf - a site borne out of his love for imparting his knowledge on others.

He has built several production-level products which are still very much in use today.

He has successfully completed a combined total of over 17, 000 marketing materials, brand guidelines, websites, UI/UX designs, and illustrative projects.

He has collaborated with entrepreneurs and Organizations from Germany, The United States, The UK, and East Africa. Helping them develop brand strategies, built "working" websites and designed logos and souvenirs for several small and medium-scale businesses. Resulting in an average of +300% in sales.

He has a very diverse experience; having worked with a variety of industries - among them are Tech, Pharmaceutical, Agricultural, Legal, and most notably, the Advertising Industry. Others include Manufacturing, Cosmetics and Retail.

Web Design Portfolio

1. You Should Be Heard
   A web app that facilitates reporting of sexual harassment among women in Nigeria. Data of location, time and narration of incident are visually represented on the map using cluster markers
2. Tektrotronics LLC
   Tektrotronics Limited Liability Company is a GSA-licensed supplier of office stationery, office tools, office furniture, electronics and janitorial items. They are based in Maryland, United States.
3. Bostrad
   A multi-national Food Export & Agro-tech Company with branches in Nigeria and Vietnam
4. Legal Bees UK
   Legal Bees is a London-based legal firm which was founded in March 2018. I also did complete brand identity design for this brand.